Thursday, January 10, 2019

Cannabis & Clubs


I was reading an article in the C.S.C.M. Club Quarterly Summer 2018 magazine that was a dialogue on Cannabis legalization. The panel for the discussion was a joke in my opinion; made up of only male, mostly middle-aged and privileged W.A.P. GMs that have no known experience with Cannabis or its sub-culture other than their periodic historical experience with it in respect to the employer/employee relationship and enforcement of Club policies. Any expertise they may have beyond that certainly was not evident in the article. I want to get back into the Club business at least in part to shake up and help dispel the absurd rhetoric I am hearing and reading related to Cannabis and it's potential negative impact on Clubs and the workplace.

GMs who hang out in hospitality suites at conferences and base a large part of their professional careers promoting and encouraging alcohol sales at their Clubs, as well as often participating in the consumption of those mind and motor-function altering libations themselves, are being massive hypocrites when they disregard that reality and say they see no place for Cannabis in their "family" oriented Clubs today. So, alcohol sales support healthy family values but Cannabis product sales don't? Is that your argument, really? What those individuals demonstrated through their dialogue is only how sadly misinformed the "establishment" and some of its more antiquated guardians really are and how closed-minded the Club industry's "leaders" as a whole really are. Under-informed and misinformed people default to the fear-mongering, stereotyping and cautionary messaging conveyed by that dialogue. It baffles my mind why the Society would turn to such clearly under-qualified and poorly informed people to record a dialogue  on the subject of recreational Cannabis with in the first place?

Open-minded GMs don't have time for that nonsense. They are too busy researching this relatively new multi-billion dollar industry to investigate ways in which the products and collateral influences and impacts of this bud(ding) industry can serve to reduce expenses of operations and contribute to products and services profits for the Club in years to come. Open-minded GMs are aware that the private club industry they are a part of was once a source for members of illegal liquor sales during the era of prohibition, as well as healthy profits for Clubs. They are also cognizant of the fact that the evolution of a taboo weed to a new market of legal products has occurred as a result of many decades of its prevalence in society. Cannabis is legal today because for decades Canadians have been using it for recreational and medicinal reasons and the masses of those who are okay with that has arrived at a time in history when their numbers are greater than those who think it should remain prohibited. Open-minded GMs are not so pompous as to presume that they now have some moral duty to act in the place of parents for their members by deciding what should and should not be promoted, encouraged and/or permitted at their Club.

Making legal profits for and reducing the operational costs of Clubs is the responsibility of the GMs. The birth of a multi-billion dollar industry with enormous untapped and still-to-be-discovered potential for generating profits and reducing costs has arrived and some of the brightest minds in our industry are dialoguing doubts, apprehensions and cautionary rhetoric? Insert eye roll now. To closed-minded GMs I say, please proceed to the golfers lounge, get a beer, wine or highball, and sit around judging and mocking what you don't know anything to speak of about nor have any experience with to speak of but clearly don't mind waxing eloquently, albeit ignorantly, on about no less. As a wiser route to my way of thinking, I am welcoming the opportunity to discover win/win Club policies and practices that will encourage convenience, comfort and quality in the delivery of whatever products, events and services members value and want. If that includes safe and convenient use of Cannabis as a part of their recreational activities and enjoyments I am going to look for ways to facilitate that and when and where possible make profit for the Club in doing so.

When I am not working I will be golfing at courses that do accommodate its use and there are millions of other golfers as well as potential golfers and members who are likely to be inclined toward that freedom of choice as well. Does anyone really think that by taking restrictive attitudes and establishing restrictive policies against plant products that it's estimated one in four Canadians have and/or do consume it is going to help grow Club profits and memberships or the game of golf for that matter? I suspect it is just the same closed-minded people reflected in the article's dialogue that still feel that way. Fortunately their babble is nothing more than page filler and is unlikely to have influenced anyone negatively who has the capacity to embrace and be inclusive of new opportunities in the management of today's Clubs.